YZU hosts the 28th Anniversary on March 18, and Board Chairman Douglas Hsu gives his speech. This year the event presents the community art festival, party fair, and charity sales. The alumni association promotes products made by ICAN Bakery Shop which employs individuals with autism. YZU also organizes the Open House Day, inviting high school students for a campus tour. Legislator Wu Chih-yang (吳志揚) and Chen Shei-saint (陳學聖) pay their visits for the anniversary. Having the same name with YZU President Jyh-Yang Wu (吳志揚), Legislator Wu says he supports Wu with all his heart.

YZU set the theme “Being Smart and Resilient to Build New Careers” for this year, hoping the University is moving forward and creating more success factors in higher education. Mr. Hsu quotes Fireside Chats, facing four world trends: population aging, technologically advanced, urbanization and globalization. Instead of distance challenge, presence matters the most. It’s important to identify who you are, who you will be, and what future is heading.

The dramatic shifting in world trends has an essential impact on business management and development, so do higher education institutes. Live application in Social media has minimized the distance among countries. Taiwan seems to less affected and head in the wrong direction. “We should foresee challenges and set up practical strategies, ”Hsu says. Globalization has affected everyone, and we should identify and make the best use of information flow. As for YZU, adapt education goals and plans to the changing trends in Taiwan society is the key to success. Hsu says YZU will support our government policies in higher education, and consistently pursue academic achievements.

Board Chairman Douglas Hsu


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About Us

Yuan Ze University inaugurates campus public relations function in 1993, and in 1997 instituted the public relations office which was renamed the Public Affairs Office in 2001 after augmenting its function, predicating the communication mechanism with the media, on and off campus interaction. In the light of abolition of the university entrance examination system scheduled for 2002, the supplanting scheme separating examination and nomination fueled the community’s contention for outstanding candidates, coupled with competition from elite universities abroad engendered by Taiwan WTO entry, how to compete with renowned international institutions, how to package the school and conduct effective marketing have become the primary tasks of the Public Affairs Office.

The scope of this office’s capacity includes:
I. On and off campus news liaison and image packaging
This office is responsible for releasing official news and packaging the school image, cementing rapport with the media, and maintaining interaction with the corporate sector. On regular basis the office holds press conference, publish news release and event information to heighten publicity.

II. Alumni service
In 2002 the Office of Student Affairs took charge of the alumni service. Through integrating the university resources, it is able to provide the alumni with more comprehensive service and respond relevant questions and suggestions in a real-time manner. Alumni newsletter is published periodically, serving as the communication channel between the school and its members. 

III. Yuan Ze e-newsletter Editor
The editor is responsible for editing the biweekly e-newsletter of Yuan Ze University. This publication released by the office is to inform students, the faculty, the alumni, and the public the latest events on campus. The e-newsletter also publishes the updating alumni contact information and the academic affairs and activities of the university, promoting Yuan Ze’s educational goals and achievements to the public. 

IV. Fundraising
Fundraising is one of the most challenges for the office. The office’s duties are: to host regular fundraising committee meeting, regulate guidelines for fundraising, and compile potential benefactor list. The office also has to maintain close contact and interaction with the corporate sector and organize fundraising events for the university affairs. To ensure students having more resources and higher educational development is one of the office’s obligations.

The Public Affairs Office is Yuan Ze’s crucial window of contact and communication with the outside world. The office takes initiatives in offering related information and service, with the hope of amassing educational resources for the students through disseminating the results of the university’s endeavour to the public.


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