Yuan Ze University inaugurates campus public relations function in 1993, and in 1997 instituted the public relations office which was renamed the Public Affairs Office in 2001 after augmenting its function, predicating the communication mechanism with the media, on and off campus interaction. In the light of abolition of the university entrance examination system scheduled for 2002, the supplanting scheme separating examination and nomination fueled the community’s contention for outstanding candidates, coupled with competition from elite universities abroad engendered by Taiwan WTO entry, how to compete with renowned international institutions, how to package the school and conduct effective marketing have become the primary tasks of the Public Affairs Office.
The scope of this office’s capacity includes:
I. On and off campus news liaison and image packaging
This office is responsible for releasing official news and packaging the school image, cementing rapport with the media, and maintaining interaction with the corporate sector. On regular basis the office holds press conference, publish news release and event information to heighten publicity.
II. Alumni service
In 2002 the Office of Student Affairs took charge of the alumni service. Through integrating the university resources, it is able to provide the alumni with more comprehensive service and respond relevant questions and suggestions in a real-time manner. Alumni newsletter is published periodically, serving as the communication channel between the school and its members.
III. Yuan Ze e-newsletter Editor
The editor is responsible for editing the biweekly e-newsletter of Yuan Ze University. This publication released by the office is to inform students, the faculty, the alumni, and the public the latest events on campus. The e-newsletter also publishes the updating alumni contact information and the academic affairs and activities of the university, promoting Yuan Ze’s educational goals and achievements to the public.
Fundraising is one of the most challenges for the office. The office’s duties are: to host regular fundraising committee meeting, regulate guidelines for fundraising, and compile potential benefactor list. The office also has to maintain close contact and interaction with the corporate sector and organize fundraising events for the university affairs. To ensure students having more resources and higher educational development is one of the office’s obligations.
The Public Affairs Office is Yuan Ze’s crucial window of contact and communication with the outside world. The office takes initiatives in offering related information and service, with the hope of amassing educational resources for the students through disseminating the results of the university’s endeavour to the public.